Graphic
design.

Decks, print, packaging, posters and layout: from the idea to a file a printer accepts.

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Graphic design18 Oct 202610 min read

Business card design: the numbers behind type size, QR codes, bleed and size

There is no standard business card size, and printers' minimum type sizes are lower than vision research supports. Here are the numbers for type, QR codes, bleed and paper.

Graphic design9 Oct 20268 min read

Company profile design: how to make a document that survives being forwarded

Your profile is rarely read by the person you send it to, or the way you designed it. It gets forwarded, skimmed on a phone and printed by a committee. Here is how to build for that.

Graphic design25 Aug 20269 min read

Poster design principles: size the type by viewing distance, then fit the words

Distance decides type size, and type size decides how many words a poster can carry. Here are the angles, the sizes for A3 to A0, the resolution you need and how to size a QR code.

Graphic design19 Aug 202610 min read

Pitch deck design: build it for the three-second skim, then for the room

Most decks are read alone and fast. The median slide gets about three seconds, so the titles have to carry the story. Here is the word budget, the slide order and the export checks.

Graphic design23 Jun 20269 min read

RGB vs CMYK: why the colour mode matters less than the print profile

CMYK numbers mean nothing until you name the ink, paper and press behind them. Here is how profiles, ink limits, black and spot colour decide what you actually get on paper.

Graphic design21 Apr 202612 min read

Typography hierarchy: set levels with ratios, then test on a phone and at 200% zoom

A type scale is only half a hierarchy. Here is how to pick the ratio by counting levels, make it fluid for phones without breaking zoom, and audit it with numbers.

Graphic design3 Apr 202611 min read

Packaging design: the numbers to fix before you design the look

Most packaging advice is about looks. Four things are fixed by others: the scanner, the regulator, the press and the board. Here are their numbers, and a worked example.

Graphic design17 Feb 202610 min read

Infographic design: pick the encoding, keep the axis honest, limit the decoration

Three decisions matter more than style: how the numbers are encoded, where the axis starts and how much decoration you allow. Here is the research, where it disagrees, and a rubric.

Graphic design7 Jan 20266 min read

A brochure design checklist: from layout to print-ready file

A brochure has to work as a story and as a file. Here is the layout thinking and the print setup: structure, hierarchy, bleed, safe margins, resolution, CMYK and the export a printer expects.

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