App and
product design.

Navigation, onboarding, research, dashboards and handoff for apps and software products.

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App design12 Sep 202612 min read

App design handoff to developers: what a frame cannot tell them

A Figma frame is a picture at one size, one density and one font scale. Here is what a device does to it, and what to write down so nobody guesses.

App design9 Sep 202612 min read

A design system for startups: build the decisions, adopt the behaviour

A startup design system is two jobs. Decisions (tokens, names, modes) are cheap and yours to build. Behaviour (focus, keyboard, ARIA) is costly and worth adopting.

App design7 Aug 202611 min read

UX research for startups: how many people you need depends on the problem you must catch

The five-user rule is an average over problems that hit about one user in three. Size your sessions by the rarest problem you cannot afford to miss.

App design5 Aug 202613 min read

Mobile app design guide: what the platform rules really say

44 points, 48 dp, 9 mm: the touch target numbers are not the same size. Plus permissions you can ask only once, loading thresholds and store rules that become screens.

App design11 Jul 202611 min read

Onboarding UX design: the decisions you only get one try at

Some onboarding choices can be tested and reversed. Others, like permission prompts, are one-shot by platform design. Here is which is which, and the numbers behind each.

App design17 Jun 202612 min read

SaaS dashboard design: most failures are comparison failures, not chart failures

Bars beat pies is the easy rule. The harder ones: compare like with like, mark half-finished periods, keep axes honest and check that chart colours pass contrast.

App design5 Jun 202612 min read

Mobile app navigation patterns: choose by structure, window width and back stack

A tab bar for three to five sections is the easy part. The decisions that break apps sit underneath: what each tab remembers, what Back does and what a notification builds.

App design26 Feb 20264 min read

UI vs UX design: the difference, and why you need both

UX is how a product works and feels. UI is what you see and touch. Here is the difference, what each delivers and why they work best together.

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