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8 articles · Our social media design service

Social media30 Sep 20266 min read

Instagram content pillars: how to choose them and plan posts around them

Content pillars answer the question of what to post. Here is how to choose three to five, match them to formats, plan around them and check which ones earn their place.

Social media16 Aug 202611 min read

Instagram Reels covers: a safe area that survives every crop

A Reels cover is one file shown in up to four shapes. Here is the arithmetic of each crop, how large the title must be for a grid tile, a template with numbers and a ten minute test.

Social media8 Jul 20269 min read

Instagram carousel design: sizes, crops and how slides really get seen

The usual advice is 1080 x 1350, a strong hook and up to 20 slides. Here is what it leaves out: how the 3:4 grid crops slide one, why slide two is a second cover, and the maths of text size and seams.

Social media14 Jun 202610 min read

A social media content calendar built on capacity, lead time and scheduler limits

A calendar fails when it promises more than the team has hours for, when approvals take longer than the lead time, or when the scheduler cannot publish what was planned. Here is how to plan around all three.

Social media3 Jun 20265 min read

Instagram profile design: avatar, bio, highlights and grid

People decide whether to follow you in a few seconds. Here is how to design the parts of an Instagram profile that do that work: the avatar, name, bio, highlight covers and the grid.

Social media28 Apr 20266 min read

Social media templates: how to stay consistent without looking repetitive

Templates make a feed recognisable at a glance. Here is how to design them as a small system, which ones to build first, how to keep them accessible and how to avoid a feed that looks the same every day.

Social media12 Apr 20266 min read

LinkedIn company page design: logo, banner and About section

Your LinkedIn page is often the first thing a buyer checks after meeting you. Here is how to design the logo, banner, tagline and About text so the page reads as real, clear and current.

Social media8 Feb 20266 min read

A social media style guide: the rules behind every post

Templates fix the layout. A style guide fixes everything around it: how captions open, which hashtags you use, who replies and who signs off. Here is what to write down, in two to four pages.

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