[ 01 · The problem ]

Most brands
look the same.

Same grid. Same gradient. Same promise.

[ 02 · Why ]

Built from the
same templates.

Nobody chooses to be forgettable. It happens one shortcut at a time.

[ 03 · LAIN ]

And then there is
the one that is not.

LAIN means out of the ordinary. A design and technology studio, since 2021.

[ 04 · One of ours ]

Here is how,
with one of ours.

Montreval, a private golf and country club in Geneva since 1927. Brand, website and everything in between.

[ 05 · The club ]

It starts with a
course worth the trip.

Eighteen holes in old woodland, walked, never rushed.

[ 06 · Play ]

Take the shot.

The 7th, over the pond, from five tees between 50 and 150 metres. Scroll on when you are done.

[ 07 · Online ]

Then people
look you up.

And this is what they find.

[ 08 · The website ]

A great club,
a website that
looks amateur.

A template, stock photos and a logo from a prompt. It looks like AI made it, and visitors can tell in seconds.

[ 09 · LAIN ]

That is where
we come in.

Not with a template. With questions.

[ 10 · Listen ]

First, we get
to know you.

Your members, your history, the people you want next. A short questionnaire and a moodboard, so we see the club the way you already do.

[ 11 · The mark ]

Then the mark.

A lion holding a putter, drawn in straight lines between fixed points so it holds up at every size.

[ 12 · Identity ]

An identity,
not just a logo.

The lockup, four colours, Neue Plak with a script, the construction and the pattern.

[ 13 · Brand in use ]

Then everything
it touches.

Walls, caps and gloves, embroidery, member cards, carts and the signs on the course.

[ 14 · Social media ]

A feed that
looks like the club.

Posts, profile and grid, from the same lion, the same greens and the same light.

[ 15 · Deck ]

And the deck
that sells it.

The membership and partnership prospectus, slide by slide in the club's own voice.

[ 16 · Home page ]

The home page,
three ways.

Wireframe first, then three directions side by side, so you choose by seeing them.

[ 17 · Feedback ]

Your notes,
on the design.

Comments pin to the exact spot they are about, and each one is answered on the page.

[ 18 · Every page ]

Then every
other page.

Membership, about and partnership, each built from the approved home page and shown to you as it takes shape.

[ 19 · Up close ]

Made to be
looked at closely.

The finished site, as members see it.

[ 20 · All of it ]

Out of the ordinary,
top to bottom.

Brand, website, social and print, above everything that still looks the same.

[ 21 · Not only golf ]

Every field,
every size.

Logistics, fashion, finance, wellness, software. Small studios to listed companies, corporate to experimental.

[ 22 · Your turn ]

Let's talk about
your next project.

Tell us where your brand is today. We will show you how far it can go.