OVIA by LAIN

OVIA

Yoga and pilates studio

Website design: home, about and class booking

2026

A space to move.
A way to return.

OVIA does not sell a transformation. It sells a place and a rhythm: classes you can come back to through different seasons of life, taught calmly, in rooms that are lit by the day. So the website is built the same way. Photographs run to the edge, type is a light serif set small and a long way apart, and one olive green carries every card, tag and footer.

The three pages follow the studio's own order of things: the idea, the practice, the booking. The home page opens on a silhouette against a curtain, the about page on a woman in a long lunge, and booking is a calendar on a green panel laid over a dark room.

The first screen of the about page: the wordmark at the edge, the pose in the middle of the light

Olive, cream
and one teardrop.

Three colours do the work: the olive of the cards and the footer, a warm cream for the page and an ink that is nearly black but a little green. The rest of the palette is borrowed from the photographs, plaster, timber and the terracotta of one arched wall. The wordmark is a flared serif in capitals whose apostrophe is a teardrop, a small mark that reads as a breath.

The wordmark in cream on the olive of the footer

On the cream of the page, and on ink

One disc,
one breath.

The design has one recurring device: a disc that sits on the seam between a photograph and the olive panel and swaps what each side shows, olive where the picture is, picture where the olive is. We gave it a lung. Scroll and it breathes in as the practice begins, lets the air out over a second room and almost closes over a third, one line of the studio's creed for each. Left alone it keeps breathing, and the pointer leans it.

x

x

x

Three pages,
one slow rhythm.

Each page is a column of short scenes on cream, with a photograph or a green panel between them. Pictures overlap the edges of the grid, headings are small and set in a light serif, and the only loud thing is the olive of the membership cards, the middle one raised a little above the other two.

Movement for the way you live, then the introduction, four ways OVIA moves, a voice from the studio, the rooms and three memberships.

A space to move and a way to return, the story, how the studio practises, the studio itself and four ideas to come back to.

Make time for your practice: choose a date, a class and a time on a green calendar, with the questions people ask underneath.

The pages,
one scene at a time.

The same few moves everywhere: a photograph that runs to the edge, a cream panel laid on top of it, a thin hairline circle crossing the page and a green block where something must be chosen. Here they are, cut from the three pages.

The home page: the menu, the wordmark and one line over a silhouette

The introduction, and a row of rooms that runs off both edges

Four ways OVIA moves: the photograph, the olive panel and the disc on the seam

How we practise: four short rules that open one at a time

Four ideas we return to, on a strip that slides sideways

The studio: one photograph with a smaller one laid over its corner

Three memberships, the middle one raised

The about page opens on a long lunge

Booking: a calendar, a choice of classes and the times that are free

Frequently asked questions, as quiet rows

The close: a card laid on a dark room, then the olive footer and the wordmark

Light, a mat
and a body.

The photographs carry the brand: low sun on plaster, a mat the colour of the logo, bodies in sage and sand. They are shown here whole, as the pages use them.

A wide stance in a room with a garden beyond the glass

A side bend on a stone bench

A long lunge across the floor, in a shaft of light

Sitting at an open window, hands raised

A reformer class under an arched window

A hand resting on the mat

A balance on the mat against a pale wall

The strength corner: weights, a bench and a mat

The pages,
moving.

Four clips came with the design. The home and about covers, the first screen of the about page and a collage of the strength section, the studio and the hands, each shown at its own ratio.

The home page, in motion

The about page, in motion

The first screen of the about page

Strength, the studio and the hands, together

Beyond the
browser.

For the shots the pages step out of the frame: the booking page, the site on a laptop on a bentwood chair, the strength section and the four ideas. The home page is the cover at the top.

Website: book a class

The booking page on a laptop in warm light

Four ways OVIA moves

Four ideas we return to

The home page behind its first screen: a silhouette and a curtain

See it in full.

The shots on Dribbble.