Urbanova: a case study by LAIN

Urbanova Real Estate

Real estate agency and property advisory

Brand identity, website, brochure, social media

2026

Property, seen
in context.

Urbanova does not sell the biggest catalogue, it sells a point of view. The agency curates a small number of properties, explains the neighbourhood and the market around each one, and shows the architecture the way it deserves. So the identity has to feel considered before anyone reads a word.

Everything is built from one idea, a circle cut into halves. The mark, the photographs on the website and the pattern on every surface are made of the same few pieces, turned and set against each other, so each property is shown from a slightly different angle.

The website's first screen: one property, one line and nothing else

Four colours,
one light serif.

Obsidian black and nova cream carry the pages, mist green and urban slate are the supporting tones. Headlines are set large in a light serif, with an italic for the tagline and a quiet sans for small text, so the architecture and the circle supply all the drama.

The lockup: the mark, the name in two lines and the tagline, on mist green

The mark on black, slate, cream and green

The pattern: the same halves, turned and repeated behind the mark

The construction: the circles every piece is cut from

Everything is
half a circle.

The mark is five half-discs of one circle: two large, two small and a bowl. Scroll to build it the way it is drawn. A circle opens on a property, its right half turns over to show another, and the smaller pieces turn into place to complete the mark. Move the pointer and each picture slides behind its window.

A single circle, opened on a property. Every shape in the identity starts here.

Half stays, half turns over. The same shape, seen from the other side, shows another property.

Smaller halves and a bowl turn into place and the mark is complete: Property, Reframed.

The circle,
on everything.

On a lanyard, in concrete, pressed into paper and large on a wall, the mark keeps to the same few rules: it stands alone, cream on dark or black on light, and the pattern is allowed to run behind it.

An identity card in mist green, the pattern running across it

Cream on concrete

Blind-pressed into heavy paper

Business cards, black and mist green

Where Property Meets Perspective: the billboard

Dark rooms,
pale paper.

Three pages that alternate between pale paper and dark rooms, the way the agency moves from the street to the interior. Photographs are cut by the mark's own circle, the serif sits large and light, and every section holds one idea: a number, a map, a pair of halves.

A house on the first screen, a circle of photographs, six featured properties, categories, a map and the strategy.

The agency's approach, a circle cut in two, a column of round photographs and a market map.

Buying, selling and looking beyond the listing, each with its own cut of the same circle.

The page,
one cut at a time.

Circles, half-discs and pale cards come back in every section. Here are the pieces, cut from the pages.

The services page opens on a house with the half-discs cutting in from its edges

A photograph cut by a circle, beside four numbers

Featured properties, six pictures in two rows

A circle and its slices, on the dark ground

The approach, four short lines in a cross

Round pictures stacked beside a statement

Four values on pale green cards, and the pattern in black

Buying, in four steps, each with a half-disc of its own

A circle cut across the middle, two views of one place

The same circle,
on paper.

The brochure carries the website onto paper: a black cover with one curve of architecture, pages of cream and mist green, large pictures set into panels and the half-disc pattern pressed in behind the type.

Two spreads: Property, Reframed on black, then a new perspective on urban property

Property should be seen in context, and Buy, Sell, Invest

Sell and Invest on mist green, a clearer process in six steps

A residence, and speaking with an advisor

Eight pages,
start to finish.

The letter-size pages in order: the cover, the agency, perspective, buy, sell and invest, the process, a property and the way to reach an advisor.

Property, Reframed

A new perspective on urban property

Property should be seen in context

Buy. Sell. Invest.

Sell and invest

A clearer process, from perspective to completion

The Area Residence

Your next property move starts with perspective

Stories and posts,
cut from the same cloth.

Stories carry a headline over one architectural detail, posts frame a photograph in a cream or black panel with the mark in the corner, and grey halftone pictures keep the feed quiet.

Three stories: a facade, a room full of light and a chair in a square of sun

Three posts: an urban view, complexity made clear and a single curve

Five covers,
one dark room.

For the shots the work steps out of the browser and the page: the about and services pages, the identity, the posts and the brochure, each shown whole. The home page is the cover at the top.

Website: about

Website: services

Brand identity

Social media

Brochure

See it in full.

The shots on Dribbble.