Ordin: a case study by LAIN
Brand identity, a modular wordmark, a data-visual language, a presentation deck and social media for an AI and data analytics company in government technology.
What we made
- Brand identity
- Logo design
- Data visualisation
- Presentation design
- Social media design
On Dribbble
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Ordin works where public data, artificial intelligence and decisions meet. More data has not made decisions simpler; the hard part is seeing what it says. We gave the company an identity that does exactly that: a wordmark drawn from one module, a language of points and lines that come together, and one citrine colour kept for what matters.
Ordin
AI, data, government technology
Identity, deck, social media
2026
Make the invisible
readable.
Data exists across every layer of society. The challenge is not access but the patterns, signals and relationships hidden within it. Ordin's own line says it best: looking beyond the surface.
Calm and exact enough for a ministry, modern enough for an AI company, and never decorated for the sake of it.
One module,
five letters.
Every letter is built from the same three parts: a ring, a stem and a bar, one stroke wide and four strokes tall. The r hands its arm straight to the d, and the dot of the i is the module itself, the smallest unit of the whole system.
- One stroke, four strokes tall.
- Rings, stems and bars.
- Filled, it reads like a signal.
A quiet system,
one loud colour.
Noir and Cloud carry almost everything, with two greys between them. Citrine is kept for data: the point that matters, the line that connects, the words to read first.
The system at a glance
Lockup
Construction
App icon
Base
Paper
Data only
Second line
Surfaces
Light
Brand colours
The frame
Typography
Wordmark on Cloud
Points, lines,
one focus.
The graphics come from what Ordin does. Points stand for data as it arrives, lines connect them to one focus, rings bring together information that traditionally lives apart, and the o is where it all lands.
- Data as it arrives.
- Every line finds the focus.
- Rings close into the o.
Rays
Looking beyond the surface
One signal in the crowd
Every detail, labelled
From the home screen
to the browser tab.
The monogram is the o and the d with equal bars: small enough for an app icon and a tab, still unmistakably Ordin.
Icon, card and tab
Profile
Built for the rooms
where decisions are made.
A keynote screen, the reception wall, the card handed over after the meeting and the report left on the table. Each takes only the parts of the system it needs.
Keynote
Reception wall
Business cards
Reports
A deck that asks
better questions.
Eight slides that tell Ordin's story the way it works: from more data than anyone can read, to the questions that matter, to one picture where everything is connected.
Looking beyond the surface
Knowing that something changed
More data, not simpler decisions
Complex questions
One change, many signals
Better questions
Connecting information
Close
A feed that
reads like data.
Posts and stories built from the same parts: a statement in the frame, rays converging, rings turning, a number in citrine dots. Seen together they read as one grid, not a stream of announcements.
Posts
More posts
On the grid
Stories
Every post,
one by one.
Three stories and eight posts, each one a single idea: a question, a number, a face read point by point, a crowd with one person in focus.
Story
Story
Story
Post
Post
Post
Post
Post
Post
Post
Post
Seen as one system.
One studio for the wordmark, the deck and the feed, so every piece shares the same module, the same points and the same single colour.
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