Morgana: a case study by LAIN

Morgana

Crypto trading and intelligence

Brand identity, website, pitch deck, social media

2026

Understanding
is the product.

Crypto markets are growing faster than understanding. Access is easier, but the signals are scattered, the data is dense and the decisions are driven by emotion. Morgana's answer is an intelligence layer that sits between the market and the person trading it.

The brand had to look like that layer: exact, calm and a little futuristic. So everything is built around one move, noise turning into clarity. Carbon carries the pages, one volt lime marks the thing that matters, and a soft pixel halftone fills the space where raw data would be.

Turning noise
into clarity.

The platform's promise, played out as you scroll. Scattered market data is pulled into a candlestick chart, the chart points up, and the projection stands up as the three bars of the mark. Point at the chart to read the price.

Access is easier. Understanding is not.

Morgana transforms complex crypto data into clear, actionable intelligence.

Know why markets are moving, and spot the opportunities that matter.

Make better-informed decisions. Act with clarity.

One mark,
three readings.

Three bars, each landing higher than the last, inside a rounded square that doubles as an app icon. Read left to right it is a chart; read as a shape it is momentum; turned over, it spells a quiet m.

1. Three bars rising: the market, read left to right.
2. Each step lands higher than the last.
3. Turn it, and the bars spell a quiet m.

Dark by default.
Lime on signal.

Carbon carries the brand and lime only shows up where something matters: a move, a number, an action. Words are set in a clean grotesk, data, labels and prices in a mono, and the halftone fabric fills every gap where a picture would sit.

The lockup on carbon, the cover of the guideline

The mark on its construction lines

The lockup and the mark's three readings

The palette on the halftone fabric

Type: a grotesk for words and a mono for data

A profile card, the app icon and the browser tab

On stage: the lockup on a large screen

The closing slide of the guideline

Nine slides,
one brand.

The identity as a post: the cover, the mark and its three readings, the palette, the type, a feed post, the stage, the deck and the app, one swipe each.

The cover: the lockup on the halftone fabric

One mark, three readings

Turning noise into clarity

Dark by default, lime on signal

Type: a grotesk and a mono for the data

On stage

Opportunity, perspective, signals

Eight slides, one clear story

One tap from the market

A feed that
reads like a signal.

Stories, posts and a profile that share a few moves: a dark ground, a green fabric where a picture would be, one line of copy and the mark in a corner. The pictures stay quiet so the word or the number can lead.

Stories: Crypto Explained, What is blockchain

Feed posts: the line, the mark and three words

In hand, on the App Store and in the feed

Eight slides,
one clear story.

A pitch deck that argues what the product does: crypto is growing faster than understanding, and the answer is an intelligence layer that takes you from market data to a decision.

The cover

The problem: key challenges and the gap

The intelligence layer

Access, understand, analyze, decide

A smarter interface for the digital asset era

Beyond trading

Brand personality and content pillars

From information to understanding

A terminal that
explains itself.

Three pages on carbon: a home page with a pixelated ring above a live ticker, a features page for the tools, and a news page for research. Lime marks every button, active row and rising number, and the ring closes each page with a call to trade.

The market on your terms: prices and sparklines, six tools, an order book and the questions people ask.

Powerful tools, one focused platform: trading, market intelligence and security in six steps.

Where digital assets are heading next: featured stories, the latest insights and market intelligence.

The page,
section by section.

The same few moves everywhere: a hairline frame, a block of pixel halftone where a picture would sit, a chart that is always the loudest thing on the screen, and lime for the one thing to read or press.

The first screen: the headline, a ring that holds the mark and two live charts

Prices and sparklines, a marked point on each line

The order book: candles, volume and the ladder beside them

Features: the watchlist inside a halftone frame

See more than the price

News: the lead story and three more

Trade with conviction: the ring that closes the page

Eleven slides,
one scroll.

The website told as a post: the home page and the ring, each section close up, then the features and news pages, every slide cut from the same carbon and lime.

The home page on the halftone fabric

See more than the price

The home page, piece by piece

The features page, piece by piece

The ring and the live charts

Morgana on the App Store

Protection without compromise

Trade with conviction

Where digital assets are heading next

Precision at every move

The news page, piece by piece

Five covers,
one ground.

For the shots the work leaves the browser: the home page's first screen, the features and news pages, the brand board and the deck, each shown whole. The social set is the cover above.

Website: home

Website: features

Website: news

Brand identity

Presentation deck

See it in full.

The shots on Dribbble.