Fleetly: a case study by LAIN

Fleetly

Car rental software

Dashboard design, Instagram carousel

2026

One screen for
the whole fleet.

A rental business runs on three questions: what came in, what went out and which cars are free. The dashboard answers them on one white screen: three figures across the top, a year of income against expenses, the vehicles with their rates and the bookings underneath.

The look is a calm control room. A near-white ground, white panels with a hairline edge, charcoal type in one rounded sans, and a single orange kept for whatever moves: the income, the buttons, the line that matters.

Three bands,
one direction.

The mark is an F made of three bands that lean the same way, as if the letter were already moving. The top band is the longest and drops a wing down the left; the two below are shorter, each a step behind it.

1. Three horizontal bands, each shorter than the one above.
2. Their ends lean at one angle, about sixty degrees, so the letter is moving before the page is.
3. The lower edges curve away and the top band drops down the left to close the F.

Charcoal, white
and one orange.

A neutral product needs one colour with a job. Charcoal carries the type, cool grey the quiet labels, white the panels, and the orange the figures, the buttons and the line of income. The same rounded sans sets everything from the big figures to the smallest caption.

The logo on white, on burnt orange and on charcoal

One sans in three weights, and the sizes the dashboard uses

The dashboard,
panel by panel.

The overview is four panels that answer four questions. Each one is rebuilt here at the design's own fidelity, with the design's own figures, and shown in turn as you scroll. On a mouse, move over the report, the vehicles and the bookings to read them.

Income in orange, expenses and operational cost in white, each with its change since yesterday. The first thing the operator sees, and the only place the orange fills a whole card.

The Performance Report draws income against expenses over twelve months, one column lit for the month under the cursor. In July the tooltip reads $4,230 earned against $1,870 spent.

Each vehicle with its plate, passengers, baggage and day rate. A car in the workshop shows In Service in place of a rate.

Booking id, customer, status, vehicle, dates and estimated revenue, with a Details button at the end of the row. In Progress and Completed each have their own colour and icon.

Everything an operator
asks, in reading order.

The home screen reads from the top: what the business earned, spent and ran on, then how the year went and which cars are free, then the bookings. Every panel is a white card with a hairline, every button the same small orange.

The overview screen

Three figures: income, expenses and operational cost

The year against itself, and the vehicles with their rates

Bookings: customer, status, vehicle, dates and revenue

Small parts,
kept consistent.

The navigation groups the product into home, vehicles, bookings and payments with a quiet second level. The top bar holds search, the period and two icon buttons. The vehicle list pairs each car with its plate, its seats and bags and its day rate.

The top bar: the page, search, the period, support and notifications

The navigation

Vehicle availability: plate, seats, bags and the day rate, or In Service

Eight slides,
one swipe.

The product told as a post: the dashboard in a browser window, on a monitor and on a laptop, the overview building itself, the three headline cards, two close crops and the logo to close. Five of the eight slides are clips.

The dashboard, framed in a browser

The promise, with the product on a monitor

The overview building itself

Three cards, three headlines

The product on a laptop

The navigation and the report, up close

The vehicles and the bookings, up close

The logo

More
detail.

Two more boards from the shot set: the feature board, with the three headline cards over the vehicles and the report, and the brand sheet with the type and the palette. The overview screen is the cover at the top.

Feature board

Brand sheet

See it in full.

The shot on Dribbble.