https://lainagency.com/resourcesPractical guides on website design, SEO, branding, app and dashboard design, social media and pitch decks, from the studio behind 250+ projects.enFri, 23 Oct 2026 09:00:00 +0000https://lainagency.com/icon-512.pnghttps://lainagency.com/resourceshttps://lainagency.com/resources/optimize-website-for-ai-searchhttps://lainagency.com/resources/optimize-website-for-ai-searchFri, 23 Oct 2026 09:00:00 +0000LAINWebsiteAEOSEOAI searchAn AI answer is assembled from several sub-searches and from pages a crawler could actually fetch and read. Most sites that go uncited fail at the fetch, through a firewall rule, a robots.txt group or JavaScript-only content, not through weak writing. Fix access first, then write one self-contained answer per sub-question, and treat tactics beyond that as hypotheses.https://lainagency.com/resources/business-card-design-guidehttps://lainagency.com/resources/business-card-design-guideSun, 18 Oct 2026 09:00:00 +0000LAINGraphic designBusiness cardPrintStationeryA business card is read at about 40 cm. At that distance vision research puts comfortable text near 8 point for a typeface with a 0.52 x-height, above the 6 point floor some printers quote. There is no standard size, so use your region's and the printer's template. Print a short link as the QR code, not a full vCard, and confirm the bleed, because 2 mm and 3 mm are both in use.https://lainagency.com/resources/website-accessibility-checklisthttps://lainagency.com/resources/website-accessibility-checklistWed, 14 Oct 2026 09:00:00 +0000LAINWebsiteAccessibilityWCAGComplianceAccessibility checklists fail because "good contrast" hides the rule that decides pass or fail. Six mechanical errors make up 96% of what scanners find on home pages, and WCAG 2.2 AA adds checks that hit sticky headers, small targets and login forms. Test the measured rule, not the slogan.https://lainagency.com/resources/company-profile-design-guidehttps://lainagency.com/resources/company-profile-design-guideFri, 09 Oct 2026 09:00:00 +0000LAINGraphic designCompany profilePDFLayoutA company profile is usually forwarded, skimmed on a phone or printed by a committee, not read once by the person you sent it to. So every page must identify you and stand alone, body type must be readable on a phone, the file must stay under about 18 MB once email encoding is counted, and the export must keep real text, a title and a language.https://lainagency.com/resources/instagram-content-pillarshttps://lainagency.com/resources/instagram-content-pillarsWed, 30 Sep 2026 09:00:00 +0000LAINSocial mediaInstagramContent strategyPlanningContent pillars are the three to five themes your Instagram account returns to again and again. Choose them where your audience questions, your expertise and your business goals overlap, assign each a few formats, then plan posts from the pillars instead of from a blank page. Review the results every month and keep the pillars that people save and send.https://lainagency.com/resources/webflow-vs-wordpress-for-business-websiteshttps://lainagency.com/resources/webflow-vs-wordpress-for-business-websitesTue, 22 Sep 2026 09:00:00 +0000LAINWebsiteWebflowWordPressCMSBoth platforms can produce the same site and rank equally well, so features do not decide it. Risk does. WordPress puts it in the update and plugin surface (91% of 2025 vulnerabilities were in plugins). Webflow puts it in plan ceilings and one vendor changing the rules, as when it shut down User Accounts in January 2026.https://lainagency.com/resources/brand-moodboard-guidehttps://lainagency.com/resources/brand-moodboard-guideMon, 21 Sep 2026 09:00:00 +0000LAINBrandingMoodboardVisual directionBrand identityA moodboard works because pictures can hold ideas that words cannot, and it fails for the same reason: two people can read one image differently. Caption each image with what you take, what you leave and the decision it drives, score agreement before design starts, and treat the images people split on as the real result.https://lainagency.com/resources/app-design-handoff-to-developershttps://lainagency.com/resources/app-design-handoff-to-developersSat, 12 Sep 2026 09:00:00 +0000LAINApp designHandoffFigmaDevelopersA frame is one picture at one size, one density and one text scale, and a phone breaks all four. A useful handoff states rules for what changes (units, scaling text, system insets, motion, states) and uses Dev Mode statuses to show what is final.https://lainagency.com/resources/design-system-for-startupshttps://lainagency.com/resources/design-system-for-startupsWed, 09 Sep 2026 09:00:00 +0000LAINApp designDesign systemTokensProduct designA startup design system is two jobs with different economics. Decisions, meaning tokens, names and modes, are cheap to write down and must be yours. Behaviour, such as focus handling and keyboard support, is costly, standardised and worth adopting. Start when a second person writes UI, keep about 36 named values, and test every colour pair in every mode.https://lainagency.com/resources/ecommerce-product-page-designhttps://lainagency.com/resources/ecommerce-product-page-designThu, 03 Sep 2026 09:00:00 +0000LAINWebsiteE-commerceProduct pageConversionA product page has to settle three things a stranger cannot check by touch: scale, total cost and other buyers' experience. Show at least one in-scale image, put an order cost estimate near the buy button, and show a rating distribution. Then avoid three traps: lazy-loaded hero images, discount claims against the wrong price and variants search engines cannot read.https://lainagency.com/resources/poster-design-principleshttps://lainagency.com/resources/poster-design-principlesTue, 25 Aug 2026 09:00:00 +0000LAINGraphic designPosterPrintLayoutA poster is read from a distance, and distance sets the type size, because a letter must subtend a minimum visual angle. Rules of thumb run from 1 inch per 30 feet for road signs to 1 inch per 10 feet for posters. Then the width of the sheet caps how long a headline can be. Check type, resolution and QR code against the real viewing distance.https://lainagency.com/resources/pitch-deck-design-guidehttps://lainagency.com/resources/pitch-deck-design-guideWed, 19 Aug 2026 09:00:00 +0000LAINGraphic designPitch deckPresentationGraphic designA pitch deck is read twice: fast and alone by the person who decides whether to meet you, then slowly in the room. In Papermark data for 24,541 decks the median slide got 3.3 seconds and 44 percent of investors reached the last slide. At normal reading speed that is about 13 words, so write each slide title as the point, put proof ahead of the appendix, and export a tagged PDF.https://lainagency.com/resources/instagram-reels-covers-templateshttps://lainagency.com/resources/instagram-reels-covers-templatesSun, 16 Aug 2026 09:00:00 +0000LAINSocial mediaReelsCoversSafe areaDesign a Reels cover at 1080 x 1920, keep the title inside the middle 1080 x 1080 and faces inside the middle 1080 x 1350, and set the title at 91 px or larger so it reads in a grid tile on a 393 point phone. Instagram does not publish its crops, so check them on your own account with a calibration cover.https://lainagency.com/resources/ux-research-for-startupshttps://lainagency.com/resources/ux-research-for-startupsFri, 07 Aug 2026 09:00:00 +0000LAINApp designUX researchInterviewsUsabilityFive users find about 85% of usability problems only if a typical problem hits about 31% of users. A problem that hits one person in ten shows up in five sessions only 41% of the time. Choose your sample from the smallest problem you cannot afford to miss, cover more tasks before adding people, and treat launch analytics as a map of where to look.https://lainagency.com/resources/mobile-app-design-guidehttps://lainagency.com/resources/mobile-app-design-guideWed, 05 Aug 2026 09:00:00 +0000LAINApp designMobile appTouch targetsPermissionsApple's 44 pt and Google's 48 dp are floors, not targets, and neither equals the 9.2 mm the main one-thumb study recommends for a single button. Size the one main action up, ask for permissions once and in context, design the wait by its length, and plan the account deletion screen the stores require.https://lainagency.com/resources/when-to-rebrandhttps://lainagency.com/resources/when-to-rebrandWed, 29 Jul 2026 09:00:00 +0000LAINBrandingRebrandStrategyBrand identityRebrand when the brand misdescribes the business, and decide how much to change by testing which cues buyers link to you and to nobody else. Keep and evolve the strong ones, change the weak ones freely, and plan the name, domain and listings in the right order. Your most committed customers react worst to change.https://lainagency.com/resources/logo-design-processhttps://lainagency.com/resources/logo-design-processMon, 20 Jul 2026 09:00:00 +0000LAINBrandingLogo designProcessBrandingA logo is designed in stages, but quality comes from the tests between them: judging at 16 px and in one colour, exploring in parallel, clearing the mark by image search, and securing a written assignment of the copyright. Define the tests before drawing, and feedback becomes a comparison with criteria instead of a debate.https://lainagency.com/resources/onboarding-ux-designhttps://lainagency.com/resources/onboarding-ux-designSat, 11 Jul 2026 09:00:00 +0000LAINApp designOnboardingUXMobileOnboarding has two kinds of decision. Copy and screen order can be tested and changed. Permission prompts cannot: iOS shows its notification prompt once, and Android treats a second denial as permanent. Budget the steps first, since five steps at 85% each leave 44% finishing, then spend your one prompt after the person has done something that makes the answer obvious.https://lainagency.com/resources/instagram-carousel-design-guidehttps://lainagency.com/resources/instagram-carousel-design-guideWed, 08 Jul 2026 09:00:00 +0000LAINSocial mediaInstagramCarouselCrop and sizeDesign carousels at 1080 x 1350 or 1080 x 1440, make slide one survive the 3:4 grid crop and slide two work as a second cover, set text at 30 px or more and keep words 60 px away from any seam. The first slide fixes the ratio for the rest unless you choose the Mixed option.https://lainagency.com/resources/website-navigation-designhttps://lainagency.com/resources/website-navigation-designThu, 02 Jul 2026 09:00:00 +0000LAINWebsiteNavigationMenusUsabilityA menu has two jobs that fail separately: labels people can predict, and mechanics that work with a mouse, a keyboard and a thumb. Hidden menus cost real usage on desktop, the four to six items rule is folklore, and hover menus, sticky headers and ARIA roles each have a documented failure mode.https://lainagency.com/resources/rgb-vs-cmyk-color-guidehttps://lainagency.com/resources/rgb-vs-cmyk-color-guideTue, 23 Jun 2026 09:00:00 +0000LAINGraphic designColourPrintBrandRGB and CMYK are two gamuts that overlap, not one inside the other, and a CMYK value means nothing until you name the print condition: ink, paper and press. Standard profiles exist per paper, with ink limits from 300 to 350 percent. Ask the printer for the profile and PDF/X version, set small black text as 100 percent K only, and use a spot colour when a brand colour cannot be matched.https://lainagency.com/resources/saas-dashboard-design-best-practiceshttps://lainagency.com/resources/saas-dashboard-design-best-practicesWed, 17 Jun 2026 09:00:00 +0000LAINApp designDashboardSaaSData visualisationMost dashboard problems are comparison problems: a half-finished month against a full one, a bar axis that starts at 90, a filter nobody can see. Decide whether the screen monitors or analyses, compare like with like, mark partial data, check chart colours for contrast and design every widget's states.https://lainagency.com/resources/social-media-content-calendarhttps://lainagency.com/resources/social-media-content-calendarSun, 14 Jun 2026 09:00:00 +0000LAINSocial mediaCalendarCapacitySchedulingBuild a content calendar from three numbers: weekly production hours, lead time (which sets your buffer of approved posts) and publish method (what a scheduler can and cannot post). Choose cadence from capacity, not from a benchmark: the best known frequency study is correlation, and the scheduling limits differ by platform and tool.https://lainagency.com/resources/mobile-app-navigation-patternshttps://lainagency.com/resources/mobile-app-navigation-patternsFri, 05 Jun 2026 09:00:00 +0000LAINApp designNavigationMobileBack stackPick navigation from structure, not habit: a tab bar for three to five peer sections, a stack for depth, a rail once the window is 600 dp wide. What breaks apps is underneath: what Back does, what each tab remembers, and the back stack a notification builds.https://lainagency.com/resources/instagram-profile-design-first-impressionhttps://lainagency.com/resources/instagram-profile-design-first-impressionWed, 03 Jun 2026 09:00:00 +0000LAINSocial mediaInstagramProfileFirst impressionA visitor decides in seconds whether your Instagram account is worth following. Four parts do the work: a simple avatar that survives a circle crop, a name and bio that say what you do and for whom, a small set of highlight covers and a grid whose centre content still reads now that profiles show 3:4 thumbnails. Design them together, then keep them consistent.https://lainagency.com/resources/logo-file-formats-guidehttps://lainagency.com/resources/logo-file-formats-guideWed, 27 May 2026 09:00:00 +0000LAINBrandingLogoFile formatsBrand assetsChoose logo files by destination, not by format name. SVG suits browsers but fails in email and some print workflows, PNG must be exported at 2x or 3x its display size, and print needs a vector PDF with outlined fonts. Icons add safe zones: Android keeps 66 of 108 dp, maskable web icons a circle of 80 per cent.https://lainagency.com/resources/how-to-choose-a-brand-namehttps://lainagency.com/resources/how-to-choose-a-brand-nameMon, 18 May 2026 09:00:00 +0000LAINBrandingBrand namingTrademarkBrand strategyChoose a name you can own, not only one you like. Conflicts are judged on sound, look, meaning and the related goods, not on exact spelling, and each market has its own rules. Generate sound-alike variants, search them in the right classes, test with people, and score the shortlist.https://lainagency.com/resources/website-forms-that-converthttps://lainagency.com/resources/website-forms-that-convertSat, 09 May 2026 09:00:00 +0000LAINWebsiteFormsConversionUXA form is a pipeline of six steps: ask, fill, check, send, deliver and reply. Fewer fields help, but the evidence is mixed. Inline validation helps hard fields, the browser email check accepts typos, and for small sites the weakest step is often the notification email that never reaches the inbox.https://lainagency.com/resources/core-web-vitals-website-speed-guidehttps://lainagency.com/resources/core-web-vitals-website-speed-guideWed, 06 May 2026 09:00:00 +0000LAINWebsitePerformanceCore Web VitalsSEOCore Web Vitals are judged on real Chrome visits at the 75th percentile over 28 days, and a page group takes its worst metric. On mobile only 48% of sites pass all three, mostly through slow LCP (62% good) and INP (77% good). Find which LCP part is slow before changing anything.https://lainagency.com/resources/homepage-design-best-practiceshttps://lainagency.com/resources/homepage-design-best-practicesThu, 30 Apr 2026 09:00:00 +0000LAINWebsiteHomepageLayoutTestingTreat the homepage as a routing page for visitors who are checking you out, not as a brochure. Judge it with three tests (five seconds, first click, competitor swap), design the order from the visitor's main doubt, keep the first screen inside the small mobile viewport, and give the hero image a weight limit.https://lainagency.com/resources/social-media-templates-brand-consistencyhttps://lainagency.com/resources/social-media-templates-brand-consistencyTue, 28 Apr 2026 09:00:00 +0000LAINSocial mediaTemplatesConsistencySocial mediaSocial media templates work when they are a small system, not a folder of layouts: fixed rules for grid, colour, type, logo and image treatment, with flexible slots for the message. Start with five formats (post, carousel, quote or stat, announcement, story), make the text readable, give each one a clear job and refresh the system on a schedule so the feed stays recognisable without going stale.https://lainagency.com/resources/typography-hierarchy-in-graphic-designhttps://lainagency.com/resources/typography-hierarchy-in-graphic-designTue, 21 Apr 2026 09:00:00 +0000LAINGraphic designTypographyHierarchyType scaleHierarchy is the contrast between neighbouring levels, so set it with a ratio, not guesses. Work backwards from the body size, the largest size and the number of levels to find the ratio. Use a smaller ratio on phones, let only headings flow with the viewport, tighten leading and tracking as size grows, and test the result at 200 percent zoom.https://lainagency.com/resources/brand-guidelines-what-to-includehttps://lainagency.com/resources/brand-guidelines-what-to-includeTue, 14 Apr 2026 09:00:00 +0000LAINBrandingBrand guidelinesStyle guideBrandingBrand guidelines exist so that someone who is not in the room can make the decision you would. That means numbers instead of adjectives: a logo minimum size derived from its thinnest stroke, colour values for each medium plus a table of pairs that pass contrast, a fallback font, tokens a developer can import and a named person for exceptions.https://lainagency.com/resources/linkedin-company-page-designhttps://lainagency.com/resources/linkedin-company-page-designSun, 12 Apr 2026 09:00:00 +0000LAINSocial mediaLinkedInBannerCompany pageA LinkedIn company page is a credibility check, so design it for a stranger who has thirty seconds. Use a simple logo that survives a small square, a wide 6:1 banner with one message in the middle, a tagline that says who you help, an About text that leads with the point and one clear button. Preview it on a phone before you publish.https://lainagency.com/resources/packaging-design-guidehttps://lainagency.com/resources/packaging-design-guideFri, 03 Apr 2026 09:00:00 +0000LAINGraphic designPackagingPrintSpecificationsA pack is bounded by four limits you do not control: the barcode scanner, the labelling rules, what the press can print and the thickness of the board. Collect their numbers first, in a one page constraint sheet, then design the look inside them. Verify each limit on a physical sample, because screens, proofs and verifier reports each miss something.https://lainagency.com/resources/brand-voice-and-tone-guidehttps://lainagency.com/resources/brand-voice-and-tone-guideWed, 25 Mar 2026 09:00:00 +0000LAINBrandingBrand voiceTone of voiceCopywritingA brand voice only holds if a new writer can apply it without asking you. Write a few rules that can be checked (sentence length, who the sentence is about, words you never use), keep adjectives for judgement calls, and move tone by the reader's state. The research on tone is thinner than blogs suggest.https://lainagency.com/resources/website-redesign-seo-checklisthttps://lainagency.com/resources/website-redesign-seo-checklistTue, 24 Mar 2026 09:00:00 +0000LAINWebsiteSEORedesign301 redirectsA redesign changes four things at once: addresses, content, internal links and how pages render and load. Google's own migration guide covers only the first. Baseline all four, triage URLs by clicks and links, write single-hop 301s, diff a before and after crawl, and pass a launch gate before the switch.https://lainagency.com/resources/landing-page-design-best-practiceshttps://lainagency.com/resources/landing-page-design-best-practicesMon, 16 Mar 2026 09:00:00 +0000LAINWebsiteLanding pageConversionCTAA landing page should match the intent behind an ad group, not one ad, because responsive search ads rotate their headlines. Most other rules, such as removing navigation, rest on vendor tests with no reported significance. With 100 visitors a day, a 5 percent page cannot reveal anything under a 60 percent lift in three weeks.https://lainagency.com/resources/website-sitemap-planninghttps://lainagency.com/resources/website-sitemap-planningSat, 07 Mar 2026 09:00:00 +0000LAINWebsiteSitemapStructurePlanningA planning sitemap is a scope document first and a navigation diagram second: design effort follows the number of page templates, writing effort follows the number of pages. Validate the structure with a card sort and a tree test, ignore the three-click and seven-item myths, and give Google only canonical URLs and honest lastmod dates.https://lainagency.com/resources/choosing-brand-colours-and-fontshttps://lainagency.com/resources/choosing-brand-colours-and-fontsTue, 03 Mar 2026 09:00:00 +0000LAINBrandingColourTypographyBrand identityContrast depends on lightness, not hue, so choose lightness first. In OKLab lightness, white text reaches 4.5:1 on fills darker than 0.55 and near-black text on fills lighter than 0.61. Between those, neither passes. Build the palette as a ramp that skips that band, then choose fonts for x-height, licence scope and loading, not for serif or sans.https://lainagency.com/resources/ui-vs-ux-designhttps://lainagency.com/resources/ui-vs-ux-designThu, 26 Feb 2026 09:00:00 +0000LAINApp designUX designUI designProduct designUX design decides how a product works: the flows, structure and ease of use. UI design decides how it looks and responds: layout, type, colour, components and motion. You need both, and the strongest products design them together.https://lainagency.com/resources/infographic-design-guidehttps://lainagency.com/resources/infographic-design-guideTue, 17 Feb 2026 09:00:00 +0000LAINGraphic designInfographicDataChartsA good infographic makes one finding obvious in seconds and does not distort it. Encode the numbers by position or length, not by angle or area. Start bar charts at zero, because a cropped axis misleads even when it is flagged. Allow decoration only if it carries the topic and leaves the data marks alone. Check colour for colour blindness and for 3 to 1 contrast.https://lainagency.com/resources/how-long-does-it-take-to-design-a-websitehttps://lainagency.com/resources/how-long-does-it-take-to-design-a-websiteWed, 11 Feb 2026 09:00:00 +0000LAINWebsiteTimelineProcessPlanningA typical business website takes 6 to 10 weeks from the first conversation to launch. One-page sites move faster, larger builds with a CMS, e-commerce or integrations take longer. Content and decision speed matter more than design speed.https://lainagency.com/resources/social-media-brand-style-guidehttps://lainagency.com/resources/social-media-brand-style-guideSun, 08 Feb 2026 09:00:00 +0000LAINSocial mediaStyle guideVoiceRulesA social media style guide is a short rulebook for the daily decisions that templates and brand guidelines do not cover: what each channel is for, how you sound in a caption and in a reply, how images, logos, hashtags and emoji are used, who answers comments and who approves what. Keep it to two to four pages, with examples, and review it every quarter.https://lainagency.com/resources/brand-audit-checklisthttps://lainagency.com/resources/brand-audit-checklistFri, 30 Jan 2026 09:00:00 +0000LAINBrandingBrand auditConsistencyStrategyA brand audit is a structured review of everything your brand says and shows, checked against what customers actually think. Collect every touchpoint, check the identity and the message, ask a few customers and compare with competitors. Then score each area and turn the result into a short list of fixes, sorted by urgency.https://lainagency.com/resources/brand-strategy-for-small-businesshttps://lainagency.com/resources/brand-strategy-for-small-businessWed, 21 Jan 2026 09:00:00 +0000LAINBrandingBrand strategyPositioningSmall businessThe standard advice is to pick one customer and write a positioning statement. Research on how brands grow adds a correction: being easy to think of in many buying situations matters more than excluding buyers. Start with one beachhead customer, then choose three to five buying situations through a filter, and put both on one page.https://lainagency.com/resources/brand-identity-vs-logohttps://lainagency.com/resources/brand-identity-vs-logoTue, 20 Jan 2026 09:00:00 +0000LAINBrandingBrand identityLogo designStrategyA logo is a single mark. A brand identity is the system around it: logo variations, colours, typography, imagery, graphic elements, voice and guidelines. A logo can be enough to start, but an identity is what keeps a brand recognisable everywhere it appears.https://lainagency.com/resources/website-maintenance-checklisthttps://lainagency.com/resources/website-maintenance-checklistMon, 12 Jan 2026 09:00:00 +0000LAINWebsiteMaintenanceBackupsSecurityA website needs a short routine, not a big project. Check every week that it loads and that forms deliver. Check every month that updates, errors and backups are in order. Check every year that the domain, certificate and content are current. The costly failures are the cheapest to prevent.https://lainagency.com/resources/print-brochure-design-checklisthttps://lainagency.com/resources/print-brochure-design-checklistWed, 07 Jan 2026 09:00:00 +0000LAINGraphic designBrochurePrintFile setupA good brochure has a clear reading order, a strong cover and room to breathe, and a file the printer can use without changes. Set up the document with about 3 mm of bleed, keep text inside a safe margin, use images of about 300 dpi at final size, work in CMYK for print and export a PDF to your printer's specification. Ask the printer for their requirements before you start.https://lainagency.com/resources/website-copywriting-guidehttps://lainagency.com/resources/website-copywriting-guideSat, 03 Jan 2026 09:00:00 +0000LAINWebsiteCopywritingContentMessagingGood website copy says what you do, who it is for and what to do next, all in the first screen. After that it is written to be scanned: clear headings, short paragraphs, plain words and buttons that say what happens when you press them.